Head on: Engine off
Project Monitoring of the Image and Information Campaign "Head on: Engine off"
On behalf of the Federal Ministry for Environment, the Wuppertal Institute monitors the image and information campaign "Head on: engine off" in the first campaign year 2009. This includes evaluating the awareness of the campaign by traffic participants and by municipal stakeholders. Furthermore, the Wuppertal Institute examines the resulting shifting effects in the field of transportation as well as the campaign's contribution to CO2-reductions.